For an in-depth understanding of the publishing process, see the outline for the NetRead How-To section. This material has been structured around the traditional book publishing process.

The Big Picture
The primary steps in the process are:

• Writing
• Editing
• Design and Illustration
• Production
• Manufacturing (Printing)
• Distribution
• Marketing
• Sales

The Publisher's Role
Most of the publisher's efforts are focused on:

• Acquiring content from the writer
• Editing the content
• Designing and illustrating the content
• Producing the book (not including printing)
• Marketing the book

An overview of the publisher's process is given in the five sections that follow:

Getting Started as a New Publisher

New Title Acquisitions

Meeting Editorial Needs

The Right Design

Printing

Marketing and Promotion